Contemporary Sport Management By : Paul M. Pedersen
Book Excerpt :
Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management.The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession.This latest edition offers much new and updated material:- A new chapter on analytics in the sport industry- New and updated international sidebars for each of the book's 21 chapters, with accompanying questions in the web study guide- New professional profiles showcasing the diversity in the field- Streamlined chapters on sport management history and sociological aspects of sport management, emphasizing the issues most
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